Digital Advance Ultra HD Professional Digital Multi-Coated 77mm Circular Polarizing Filter (VLACPL77)


Digital Multi-Coated 77mm Circular Polarizing Filter 

Light rays which are reflected become polarized. Polarizing filters are used to select which light rays enter your camera lens. They can remove unwanted reflections from non-metallic surfaces such as water or glass and also saturate colors providing better contrast. The effect can be seen through the viewfinder and changed by rotating the filter. The filter factor varies according to how the filter is rotated and its orientation to the sun.

If you're out walking on a lovely day - in the mountains or at the beach - and you want to get a fabulous shot of a cloud-filled sky or make the water seem more saturated, then a polarizing filter is the way to go. This filter is the best way to make the clouds stand out, increase or decrease the saturation of the ocean or increase or decrease the reflection off the water. You can also use this filter when shooting into glass or windows since it will, again, either increase or decrease reflections.

Along with a UV or Skylight Filter, a polarizing filter should be a part of everyone's photography kit. It can turn a run-of-the-mill image into a stunning, creative photo by increasing color saturation. 

Circular polarizing filters are specifically designed for use with auto-focus SLR cameras (They will also work on manual systems without problems)


  • Increases the contrast and saturation of blue skies and white clouds
  • Multi-coated optical glass construction
  • Protects camera lenses from dust, dirt, and scratches
  • Color balance remains unaffected
  • Makes blue skies bluer
  • Enhances clouds
  • Used best at right angle to the sun
  • Effective with cameras that use beam splitters in the path of the TTL light meter and with AF cameras
  • Made in Japan